ADHD Society UK - Marketing proposal
Location:
Coventry, UK
Date:
2024
In this proposal presentation, I embraced the role of a Digital Marketer to revitalize the ADHD Primary Care Society’s online presence in the UK. I showcased the results of my strategy, grounded in digital marketing theories and tools, and gauged its success with recognized software and frameworks. My proposed goals included improving their website and establishing a TikTok presence.
I started with a comprehensive analysis of the client’s website, assessed SEO, SERP, user interaction, content quality, mobile-friendliness, and user demographics. This led to a website redesign proposal to enhance user experience and visibility, featuring a consistent color scheme, user-friendly layout, and a content strategy with regular ADHD-related content to increase engagement and traffic. Additionally, I prioritized optimized SEO, quick loading times, multilingual accessibility, and live chat functionality.
To connect with a younger audience on TikTok, I analyzed the competition, created a target audience profile, selected content themes, and planned a content calendar. A prototype TikTok profile showcased possible content types, quickly garnering over 5,000 views and 100 followers in just five days, indicating strong engagement and broad audience reach.
This project highlighted to me the critical significance of website optimization, utilizing platforms like TikTok, and the crucial role of analytics in measuring marketing success. It also reinforced my understanding of the need to applying theoretical knowledge to practical strategies, enabling entities like the ADHD Society to meet their digital marketing objectives. Through this experience, I have seen firsthand how these elements are vital in navigating the digital landscape effectively.
